customer value management
- customer value management
CVM
1) марк. управление потребительской ценностью*
The goal of customer value management (CVM) is to deliver optimal value to customers — to align business metrics, improvement programs, capabilities, processes, organization and infrastructure with customer-defined value. In other words, to create the kind of business that can deliver to customers exactly what they want.
See:
2) марк. управление ценностью клиентов*
See:
Англо-русский экономический словарь.
Смотреть что такое "customer value management" в других словарях:
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer-Experience-Management — (CEM) bzw. Kundenerfahrungsmanagement bezeichnet die Schaffung positiver Kundenerfahrungen zum Aufbau einer emotionalen Bindung zwischen Anwender und Produkt oder Anbieter. Vorrangiges Ziel von CEM ist es, aus zufriedenen Kunden loyale Kunden und … Deutsch Wikipedia
Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… … Wikipedia
Customer-Relationship-Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf ihre Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… … Deutsch Wikipedia
Customer acquisition management — is a term used to describe the methodologies and systems to manage customer prospects and inquiries, generally generated by a variety of marketing techniques. It can be considered the connectivity between advertising and customer relationship… … Wikipedia
Customer lifecycle management — Customer Lifecycle Management, or CLM is the measurement of multiple customer related metrics, which, when analyzed for a period of time, indicate performance of a business.[1] The overall scope of the CLM implementation process encompasses all… … Wikipedia
Customer Value Models — A Customer Value Model (CVM) is a data driven representation of the worth, in monetary terms, of what a company is doing or could do for its customers.[1][2][self published source?] Customer Value Models are tools used primarily in B2B markets… … Wikipedia
Customer value proposition — Marketing Key concepts Product marketing · Pricing … Wikipedia
Customer Relationship Management (CRM) — von Professor Dr. Heinrich Holland I. Der Trend zum CRM CRM ist zu verstehen als ein strategischer Ansatz, der zur vollständigen Planung, Steuerung und Durchführung aller interaktiven Prozesse mit den Kunden genutzt wird. CRM umfasst das gesamte… … Lexikon der Economics
Earned value management — (EVM) is a project management technique for measuring project performance and progress in an objective manner. EVM has the ability to combine measurements of scope, schedule, and cost in a single integrated system. Earned Value Management is… … Wikipedia
Electronic Customer Relationship Management — Der Begriff Elektronisches Kundenbeziehungsmanagement (englisch electronic customer relationship management) bezeichnet ein Kundenbeziehungsmanagement, das eine Spezialisierung auf elektronische Komponenten erfährt. Inhaltsverzeichnis 1… … Deutsch Wikipedia
